Daily Mirror Household Readership Income and Consumption Study, 1971

UKDA study number:989

Principal Investigator

Allt, B.
Mirror Group Newspapers. Marketing Research and Surveys Department

Data Collector

IPC Magazines. Surveys Division

Distributed by

UK Data Archive, University of Essex, Colchester.

January 1980

Bibliographic Citation

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Allt, B., Daily Mirror Household Readership Income and Consumption Study, 1971 [computer file]. Colchester, Essex: UK Data Archive [distributor], January 1980. SN: 989, http://dx.doi.org/10.5255/UKDA-SN-989-1

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989 . Daily Mirror Household Readership Income and Consumption Study, 1971

Depositor:

Allt, B. , Mirror Group Newspapers. Marketing Research and Surveys Department

Principal Investigator:

Allt, B. , Mirror Group Newspapers. Marketing Research and Surveys Department

Data Collector:

IPC Magazines. Surveys Division

Abstract:

To assess the role of readers of popular national papers as consumers and spenders, and to provide data relating to the aggregate and net behaviour of households in terms of income, consumption and readership.

Main Topics:

Attitudinal/Behavioural Questions
Newspaper readership for individuals and for households, employing the same questions as the National Readership Surveys, expenditure pattern by categories (food, houshold expenses, holidays, consumer durables, cars, gardens and garden equipment, rents, rates and mortgages, etc.); savings.
Background Variables
Occupation of head of household, income groups of all members of household, housing tenure and type, sex, marital status.

Coverage:

Dates of Fieldwork: 28 June 1971 - 28 October 1971
Country: Great Britain
Spatial Units: No information recorded
Observation Units: Individuals; Families/households

Universe Sampled:

Location of Units of Observation: National
Population: All private households in Great Britain and all adults aged 15 and over in Great Britain

Methodology:

Time Dimensions: Follow-up to cross-sectional study
Sampling Procedures: Multi-stage stratified random sample
three-stage representative sample
Number of Units: Households 3255 (obtained)
Adults 6705 (obtained)
Method of Data Collection: Face-to-face interview

Language(s) of Written Materials:

Study Description: English
Study Documentation: English

Access:

Access Conditions: The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See terms and conditions for further information.
Availability: ESDS Access and Preservation, UK Data Archive
Contact: Help desk: help@esds.ac.uk

Date of First Release:

1 January 1980

File last updated:

24 April 2012