Television: the Public's View, 2001

UKDA study number:5136

Principal Investigator

Independent Television Commission

Data Collector

BMRB. Social Research

Sponsors

Independent Television Commission
Broadcasting Standards Commission
Radio Authority

Distributed by

UK Data Archive, University of Essex, Colchester.

March 2005

 

Bibliographic Citation

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Independent Television Commission, Television: the Public's View, 2001 [computer file]. Colchester, Essex: UK Data Archive [distributor], March 2005. SN: 5136, http://dx.doi.org/10.5255/UKDA-SN-5136-1

 

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Copyright:
Ofcom

 

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5136 . Television: the Public's View, 2001

 

Depositor:

Ofcom

Principal Investigator:

Independent Television Commission

Data Collector:

BMRB. Social Research

Sponsors:

Independent Television Commission
Broadcasting Standards Commission
Radio Authority

Abstract:

The Television : the Public's View annual survey series was started in 1992, to help the Independent Television Commission (ITC - then regulator of commercial television in the UK) to collect data on the public's attitudes to television, in order to fulfil its obligations to conduct research as enshrined in the 1990 Broadcasting Act. During 2003, the ITC, Broadcasting Standards Commission (BSC) and the Radio Authority (RA) merged to form Ofcom, who are now responsible for the surveys. To reflect the inclusion of the RA within Ofcom and the advent of new broadcasting technologies, the most recent years of the survey now also include information on radio programmes, and the internet.

The surveys comprise the results of interviews with members of the general public in Great Britain and Northern Ireland, conducted face-to-face in their homes, using CAPI (Computer Assisted Personal Interviewing) technology. The main objectives of the survey include monitoring trends in the following over time:
  • ownership of new technology (particularly digital and multi-channel television);

  • most valued television channels, and attitudes towards the programmes broadcast;

  • levels of offence caused by programmes or advertising on the television or radio;

  • awareness of the watershed and the organisations responsible for monitoring broadcast quality;

  • use of and attitudes towards the internet.


    • Further information about research conducted may be found on the Ofcom web site.


    Main Topics:

    Topics covered include:
  • technology in the home (television and home entertainment equipment);
  • viewing habits and preferences, including satellite and digital channels viewed;
  • attitudes towards regulation ;

  • the provision of news;

  • changes in programme standards over time;

  • offensive material on television and the radio;

  • impartiality;

  • the watershed and monitoring of children’s viewing;

  • the perceived importance of key programme genres;

  • attitudes towards advertising;

  • use of the internet, and internet filtering tools.

    • Coverage:


    Dates of Fieldwork: 07 August 2001 - 11 September 2001
    Country: United Kingdom
    Spatial Units: Independent television (ITV) regions
    Observation Units: Individuals

    Universe Sampled:

    Location of Units of Observation: National
    Population: Quota sample of adults (16 and over), in the United Kingdom, with a working television set in their household.

    Methodology:

    Time Dimensions: Repeated cross-sectional study
    annual
    Sampling Procedures: Quota sample
    see documentation/published reports for further details.
    Number of Units: 96 areas selected, 1228 cases achieved.
    Method of Data Collection: Face-to-face interview
    Weighting: Weighting by region, and sex within age used. See documentation for details.

    Language(s) of Written Materials:

    Study Description: English
    Study Documentation: English

    Access:

    Access Conditions: The depositor has specified that registration is required and standard conditions of use apply. The depositor may be informed about usage. See terms and conditions for further information.
    Availability: ESDS Access and Preservation, UK Data Archive
    Contact: Help desk: help@esds.ac.uk

    Date of First Release:

    22 March 2005

    Copyright:

    Ofcom


    File last updated:

    4 January 2012